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The Independent UK
The Independent UK
Brittany Miller

AMC in U-turn on latest decision after backlash from movie theatergoers

AMC National CineMedia

AMC moviegoers frustrated by long trailers before a film might be in luck.

After the cinema company struck a deal last month to add more advertising before its films, fans were furious. AMC even added a disclaimer on its website that films would start 25-30 minutes after the advertised time.

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