In the film Field of Dreams, a voice tells Kevin Costner, “If you build it, he will come.”
AMC Networks, like most other cable programmers, has suffered from cord-cutting, fewer linear viewers and lower ad revenue as brands follow eyeballs to streaming. In response, AMC has built a streaming distribution system to supplement cable and an ad tech system designed to give media buyers what they want in terms of automation, data targeting and return on investment.
