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The Independent UK
The Independent UK
Marc Shoffman

Ambassador merges with French cruise line to create new brand

Ambition will now be part of a three-ship fleet - (Getty Images)

British cruise brand Ambassador has merged with French operator Compagnie Française de Croisières (CFC) to create a “premium affordable value” cruise line aimed at the ‘silver market’ of over-55s.

The newly formed Ambassador Group will continue to offer a traditionally British or French product, with both brands operating independently in their respective markets.

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