The market share war between billionaire Mukesh Ambani’s Campa Cola, Coca-Cola Co. and PepsiCo Inc. is creating an unlikely winner in the world’s largest consumer market: refrigerators.
Reliance Industries Ltd.’s consumer goods unit and the American cola giants are on an expansion drive, installing commercial refrigerators in mom-and-pop stores across India. That’s one of the factors driving growth for these so-called visi-coolers, Mohit Sud, group president for Unitary Cooling Products at Blue Star Ltd. told Bloomberg News.
