Amazon plans to bring all new AI-generated graphics to its second season of NFL Thursday Night Football, and says the success of the venture will open the gates for more aggressive pursuit of other live-sports properties.
Amazon Prime Video is about to enter second season under its 11-year, $13 billion deal with the league. Amazon’s initial focus in season 1 was on high-quality production, but viewers this season can expect the corporation to build upon that stable framework with features like a new-fourth down model, defensive alerts trained on over 35,000 plays and statistics predicting field-goal percentages.
