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Fortune

Sasha Rogelberg

Amazon, Walmart, and Target finally realize their colossal pricing mistake—now they’re slashing costs to win back customers

Amazon Walmart Target Amazon Fresh Lindsay Owens

An Amazon Fresh worker restocks citrus in a store. (Credit: David Ryder/Bloomberg—Getty Images)

Amazon Fresh just became the latest big-box retailer to cut costs on thousands of items, following in the footsteps of Walmart and Target in reversing course on years of inflation-induced price hikes in a bid to lure back disgruntled customers.

The company’s Amazon Fresh subsidiary announced Thursday it will slash the costs of 4,000 weekly rotating grocery products by up to 30%. The discounts will apply to both national and Amazon’s store brands.

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