Researchers say that 4 in 10 U.S. consumers today are value seekers — meaning they make purchase decisions based on price and are often willing to sacrifice convenience to save.
For these shoppers and many others on a budget, Amazon and Costco offer some of the best pricing on everyday retail essentials. But which offers the best value for your money? The answer depends on what you’re buying and how much of it you need, among other factors explored below.
