Keeping on top of what the kids deem fashionable, chic and exciting is a gruelling task. Their interest in toys and games is as fickle as year-round British weather, and choosing a brand-new playtime companion for your little one in time for Christmas from as early as November runs the risk of opting for something that’s no longer popular among the school kids come Boxing Day morning.
But what if there was a way to ensure you could tick off the kids’ Christmas shopping early with the knowledge that they’ll delight in whatever lies in wait for them under the tree this year? Amazon has the answer, and it comes in the form of an expertly curated and hand-picked list of the top ten toys for Christmas 2024.
The bustling virtual shelves are lined with trending toys from iconic franchises such as Play-Doh, Hatchimals and LEGO Star Wars. The list contains options designed to spark creative and imaginative play at a range of prices – including toys and games which are under £20. Should you want to snag an additional festive bargain, you can expect 10 per cent off the RRP of the top toys from November 6 to November 12, 2024.
What’s more, Amazon has partnered with The Felix Project this year to donate hundreds of toys from the must-have list to families in need – just in time for the festive season.
Felix’s Multibank initiative was initially created as a means to redistribute surplus non-food products such as toiletries, baby products, cleaning supplies and bedding, which have been donated by businesses across the country. The initiative has since worked to donate over three million items to over 400,000 families experiencing poverty in the UK. The multibank currently operates from a depot in Greenford and is open five days a week.
The toy sets donated through Amazon’s must-have list will be delivered on the back of a life-size toy train which will stop off at multiple Multibank sites including Felix’s Multibank in London, The Big House Multibank in Scotland, Cwtch Mawr Multibank in Swansea, and Brick-by-Brick Multibank in Wigan.
Unwrap Amazon’s top ten toys for Christmas 2024 below.
Zuru Snackles’s Series 2
These adorable, 12.7cm high collectable plush animals known as Snackles come with their favourite licensed snack, ranging from Krispy Kreme doughnuts and Hershey’s bars to Pringles and Bubble Tea. Delight your little one with these adorable creatures and collect them all to create your very own Snackle family. They’re also available in small, medium and large sizes – with the 12.7cm option being the mini.
Was: £9.99
Buy now £7.99, Amazon
Blue Orange Taco Cat Goat Cheese Pizza card game
High-octane yet wonderfully simple to grasp, this speedy, family-friendly card game has been described as Slap Jack’s ‘rowdy cousin’. Suitable for two to eight players aged eight and up, each round offers a maximum of 10 minutes of play. Simply say one of the five words in the game’s title (taco, cat, goat, cheese, pizza) as you flip your card over, and slap the pile with your hand when the word matches the card. If you're the last to slap the pile, or make a mistake, all the cards played are yours to take.
Was: £11.99
Buy now £10.00, Amazon
Simba SCREAMERZ
Available as an adorable money, bear or rabbit, these silly little plush toys feature a hilarious surprise. Simply squeeze the centre of their fuzzy belly and they’ll let out a scream which varies in power depending on how hard you push.
Was: £14.99
Buy now £11.99, Amazon
MGA Rainbow High Watercolour
Uber customisable, this Rainbow High watercolour doll comes with six colourful powders which turn into watercolours. The technicolour selection can then be used to customise your doll’s hair and clothes to create an array of fabulous designs. Fear not, for you can simply rinse and repeat the all-white outfit to create an experimental ensemble all over again.
Was: £33.99
Buy now £24.99, Amazon
Lexibook Stitch Electronic Diary
Whether used to express thoughts and feelings to a confidential (and coincidentally, adorable) source, or simply as a vessel for artistic creation, kids can share their secrets with Disney’s Stitch through this customisable, password-protected electronic diary.
Buy now £39.99, Amazon
Hape Marble Run
Crafted from sleek, stylish and FSC-certified wood, this mesmerising marble run set allows children aged three and up to create fantastic twists and turns while encouraging hand-eye coordination, planning and logical thinking.
Buy now £48.44, Amazon
Gabby’s Dollhouse
Any cat lover’s dream, this marvellous playhouse comes with a working Cat-A-Vator to help you explore six different rooms and flip the roof to reveal a hidden attic on the top floor. The set comes with a Gabby figure, 10 accessories, two dollhouse delivery boxes and one sticker sheet.
Buy now £69.99, Amazon
Play-Doh Pizza Delivery Scooter Playset
Until now, we didn’t know such life-sized Play-Doh accessories existed. This brilliant set lets kids imagine they own and run their very own mobile pizza delivery service. Children can craft Play-Doh pizzas, then load them into miniature boxes and pop them in the under-seat scooter storage before riding around and delivering the freshly baked pies.
Was: £83.99
Buy now £59.99, Amazon
Hatchimals Mystery Hatch Pufficorn
There’s something about mystery collectables that is wonderfully exciting for the little ones. This Hatchimals Alive Mystery Hatch egg features a magical hatching experience which prompts little ones to cuddle, tap, lift and rock the egg before mist builds and the egg begins to glow in rainbow colours. Before long, you’ll have hatched a brand new Pufficorn in one of two unique colours to enjoy.
Was: £64.99
Buy now £49.99, Amazon
LEGO Star Wars Imperial Star Destroyer Starship Building Toy
Perennially beloved, you can never go wrong with LEGO Star Wars. The collectable Imperial Star Destroyer Starship includes a selection of minifigures and an interior set which showcases the bridge, command room, break room, armoury, control panels, cargo box and thermal detonators.
Buy now £149.99, Amazon
