Amazon UK has revealed the top 10 wish list of children's toys for this Christmas – from LEGO and PLAYMOBIL, to flying avocados.
Taking the top spot on the Christmas list was the MathLink Numberblocks cubes from Learning Resources, which help young children to master basic maths skills with fun building blocks.
This was followed by the PLAYMOBIL City Life Recycling Truck, and a Super Smile Dentist Kit from Melissa & Doug, which gives youngsters the chance to practice being a dentist.
The top 10 toys were unveiled by singer and mum-of-three Kimberley Walsh at the “Joy of Toys” experience on London's Southbank today.
The circus-style experience, complete with an interactive play area and free hair-braiding, also offered face paint and bubbles to keep the children happy between 9am and 4pm.
The one-day only, big top event invited attendees to share a message or drawing about their favourite toy – and in exchange for each message, Amazon and children’s charity Barnardo’s will send toys to children and families in need.
Those who shared a handwritten note or drawing were given the chance to walk away with one of this year’s most in-demand toys for free.
The multi-national e-commerce platform has also donated hundreds of this year's top 10 toys to charity partner Barnardo's, giving vulnerable children across the UK the chance to enjoy playtime over the festive period.
Matthew Redfearn, toys category leader, said: “In a year where “less is more” for many families, we are offering options for all tastes and budgets this season, including tens of thousands of toys under £20.
“We want everyone to have the chance to experience the happiness that playtime brings, so hundreds of this year’s top 10 toys will also be donated and delivered to vulnerable children across the UK.”
Also among the most popular toys this Christmas includes the Mermaid Friends: Hair Braiding Salon from CRAYOLA, for kids who love to learn through imaginative play.
Hit franchise series such as Jurassic World and Star Wars make the cut, too – children can showcase their Jedi drawing skills in Pictionary Air Star Wars, which includes content from Star Wars: The Clone Wars and The Mandalorian.
And dinosaur lovers can sink their teeth into the Mosasaurus dinosaur, with the massive action figure, made out of recycled plastic, bringing the film to life.
Other toys which feature on the list include a Little Genius Starter Kit, and Throw Throw Avocado – a dodgeball-style card game which is bound to capture the imagination.
Barnardo’s CEO Lynn Perry MBE said: “We work with some of the UK’s most vulnerable children. Every day, our workers are supporting children, young people, and families having to choose between eating or paying the bills.
“For many children, Christmas can be a time of feeling cold, hungry, and left out, and it’s through working with partners like Amazon that we can continue to support families who are struggling, maybe now more than ever.”
TOP 10 CHRISTMAS TOYS:
- Learning Resources MathLink Cubes Numberblocks
- PLAYMOBIL City Life Recycling Truck
- Melissa & Doug Super Smile Dentist Kit
- Osmo – Little Genius Starter Kit
- CRAYOLA Colour 'n' Style Mermaid Friends: Hair Braiding Salon Playset
- Squishmallows Tally the Grey Cat
- Throw Throw Avocado by Exploding Kittens
- Pictionary Air Star Wars Family Drawing Game
- LEGO Friends Horse Show Trailer
- Jurassic World Ocean Protector Mosasaurus Dinosaur Action Figure
