Amazon has made a strategic move with the upcoming release of the film 'Ferrari' in Germany. The streaming giant has acquired the rights for the Michael Mann-directed race car biopic in Germany and Austria, opting to skip the traditional theatrical route and release the film directly on its Prime Video service. Starring Adam Driver and Penelope Cruz, 'Ferrari' premiered at the Venice Film Festival and had a theatrical release in the U.S. through Neon.
The decision to bypass cinemas in Germany and Austria follows a similar approach taken by Amazon in France, where 'Ferrari' will be exclusively available on Amazon Prime starting March 8. By forgoing a theatrical release in Germany, Amazon may have avoided potential backlash, as the film received mixed reviews in Europe, particularly for its casting choices.
