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Bangkok Post
Bangkok Post
Business

Amazon to launch first clothing store

The upcoming 'Amazon Style' store is seen in this handout image. (Amazon.com Inc via Reuters photo)

Amazon.com Inc's recipe for the department store of the future includes algorithmic recommendations and what one corporate director called "a magic closet" in the fitting room.

The e-commerce giant is making another push to grow its fashion business, announcing that it will open its first-ever apparel store this year, with a tech twist.

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