Amazon is increasing the cost of its Prime membership for U.S. customers, in part to offset rising expenses associated with wages and transportation, the company announced ahead of its quarterly earnings call Thursday.
The monthly fee for Prime membership will go up from $12.99 to $14.99, and the annual membership from $119 to $139.
The price change — Amazon's first since 2018 — will go into effect on Feb. 18 for new members. For current Prime members it will apply after March 25, on the date of their next renewal.
