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T3
T3
Technology
Carrie Marshall

Amazon tipped to take on Netflix with an ad-supported Prime Video

Amazon Prime Prime Video Jeff Bezos WSJ
Amazon Prime Video logo on mobile screen

Netflix with ads has proved popular: after a a slow start it cracked the million-subscriber mark in March 2023, and most of those subscribers were new sign-ups. Disney+ launched its own ad-supported tier last year, and it looks like Amazon plans to follow suit.

According to the Wall Street Journal, which quotes the usual "people familiar with the situation", Amazon is in early-stage discussions about launching its own ad-supported streaming service. If you're thinking "doesn't it already have one?" you're right, it does: Freevee, the former IMdB TV, which Amazon launched in late 2022. But this service would apparently retain the Amazon Prime Video branding.

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