After months of frustration, Amazon.com Inc (NASDAQ: AMZN) is finally showing signs of life. Shares of the tech giant are currently trading around $240, up from $200 in the last week of March, marking a 20% rally in just a few weeks and the stock’s best run in months. That move has taken Amazon back to levels not seen since early February and, for the first time in a while, has started to shift sentiment in a meaningful way.
As recently highlighted by MarketBeat, for much of the past 18 months, Amazon has been stuck in neutral, weighed down by concerns around heavy capital expenditure, uncertain returns on its AI investments, and a lack of clear momentum in its core business. That backdrop is what makes the recent move so notable. The question now is whether this is the start of something more sustained, or just another short-lived rally in a stock that has struggled to hold gains. Let’s take a closer look.
