Amazon marked its largest sales day ever Tuesday, the start of a48-hour Prime Day sales event that saw shoppers spend billions to buy more than 375 million items, the tech and e-commerce giant said Thursday after the end of the sale.
Online spending in the U.S. over the 48-hours of Prime Day clocked in at $12.7 billion, up 6.1% from the same event last year and setting a record for Prime Day, according to data from Adobe Analytics.
The average order size was $54, up from $52 during Prime Day 2022, according to data and tech company Numerator. This year, 65% of households shopping Prime Day placed two or more orders, bringing the average household spend to $155.
