One of Amazon's biggest sale events of the year is just around the corner, as the retailer gears up to host its 2023 Prime Day sale, which has been confirmed to take place this July. In the event shoppers can expect to find thousands of discounts across the latest tech, beauty, household and fashion items.
The official two-day sale will run across July 11 and July 12 where it'll launch its biggest discounts for subscribed Prime shoppers, hence the name. On top of the scheduled event, it won't be a surprise to see rival retailers cut costs to compete with products listed on Amazon.
Brands including Ninja, Dyson, Apple, Samsung and outdoor Ooni are featured throughout Amazon's sales, and having covered the price drops over the last few events this year is expected to be no different. But the deals aren't always the easiest to find, and the difference between getting the best price or not is often down to how well consumers know Amazon's site.
