Amazon, the global retail titan, is navigating the stormy waters of new tariffs with a strategy that's raising eyebrows. As President Donald Trump's trade policies, announced on 7 April 2025, slap hefty tariffs on Chinese imports, Amazon is making calculated moves to cushion the blow for some suppliers, while others are left to fend for themselves.
This selective approach, offering price concessions to certain vendors, hints at a deeper game of favouritism that could reshape its supply chain dynamics. With roughly 40% of Amazon's products coming from vendors and 60% from third-party merchants, the stakes are high.
