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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Amazon’s spend on TV and film in UK passes £1bn as Netflix cuts back

Netflix Amazon United Kingdom Prime Video Chris Bird Disney United States
Still from The Lord of the Rings: The Rings of Power
Production of The Lord of the Rings: The Rings of Power has shifted from New Zealand to the UK. Photograph: Prime Video/YouTube

Amazon has invested more than £1bn on TV, movie and live sport content in the UK in recent years and plans to increase spending to make it a must-have streaming service for cash-strapped households.

It is the first time that Amazon has revealed the level of investment in Prime Video in the UK, spanning the period since 2018, as competition for viewers intensifies amid a mounting cost of living crisis.

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