Amazon.com Inc.’s Prime Day sequel is generating about the same sales as a regular day — at least so far.
As of 11 a.m. in New York Tuesday — eight hours into the event — sales were similar to the previous 30-day average, according to Klover, a research firm that uses real-time spending data from 3 million US shoppers. By contrast, spending during the entire Prime Day sale in July was about 13% higher, the firm said.
“Usually it’s off to the races,” Klover Chief Executive Officer Brian Mandelbaum said in an interview. “This Prime Day isn’t going to move the needle.”
