Last week, e-commerce giant Amazon unveiled its impressive Q4 earnings, showcasing an unprecedented level of success. Notably, the company reported its highest-ever operating profit, along with the fastest service speed and a remarkable reduction in service costs for the first time since 2018.
However, while Amazon disclosed its total revenue, there was a notable absence of another crucial industry metric: Gross Merchandise Value (GMV). Given that the majority of Amazon's sales occur through its marketplace, the reported revenue, predominantly comprising commissions, differs significantly from the actual total GMV.
