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Zenger
Zenger
Business
Chris Katje

Amazon’s Prime Day Reveals Consumer Spending Habits And Addictive Shopping Trends

Amazon Prime Alcohol Amazon.com Inc. Amazon Prime
An image of a woman holding a cell phone in front of an Amazon.com logo displayed on a computer screen. On Tuesday, January 12, 2021, in Edmonton, Alberta, Canada. E-commerce giant Amazon.com, Inc. (NASDAQ: AMZN) launched its Amazon Prime membership program back in 2005 with an annual cost of $79. The main perk of the plan was free two-day shipping for customers. PHOTO BY ARTUR WIDAK/GETTY IMAGES

E-commerce giant Amazon.com, Inc. (NASDAQ: AMZN) launched its Amazon Prime membership program back in 2005 with an annual cost of $79. The main perk of the plan was free two-day shipping for customers.

Benefits such as Prime Day were added later, providing exclusive deals for consumers.

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