Prime Day is a widely celebrated discount day among Amazon users, as it typically brings about discount windows that significantly boost the platform’s revenue and volume, not to mention brand awareness worldwide. With this in mind, investors can begin to connect the recent results emerging from Prime Day and the underlying price action in Amazon stock, as a deeper story is unfolding there.
On a technical and valuation basis, Amazon is poised to continue pushing for higher prices and offer investors additional upside potential down the line.
