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The Guardian - UK
The Guardian - UK
Technology
Fleur Britten Acting deputy fashion editor

Amazon’s luxury fashion site goes online in Europe

Amazon Luxury Mary Portas Peter Dundas United States Altuzarra Elie Saab NetAPorter
Precious Lee for Amazon Luxury Stores.
Precious Lee for Amazon Luxury Stores. Photograph: Icon/Amazon

Amazon shoppers in Britain can now add high-fashion purchases, such as a four-figure Peter Dundas evening gown or a Christopher Kane slingback heel, to their digital shopping baskets.

The world’s largest online retailer has launched its Luxury Stores at Amazon division in the UK, France, Germany, Italy and Spain, having opened a US version in 2020.

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