Not wanting to be left out of the cavalcade of CES 2026 TV news, Amazon has just announced a new lifestyle screen — called the Ember Artline — as well as several updates to its Fire TV platform that promise faster performance and easier search functionality.
As a potential rival to Samsung’s popular The Frame series, the Ember Artline will come in two sizes (55 and 65 inches), support Dolby Vision — something that Samsung TVs currently don’t have — and include your choice of one of 10 adjustable color frames.
The Amazon Ember Artline will go on sale in four countries (the U.S., Canada, Germany and the UK) starting later this spring. The updated Fire TV OS will be available via a software update on select devices starting in February.
Watch out Samsung, Amazon has entered the chat
The obvious comparison for the Amazon Ember Artline is Samsung’s The Frame series, but it has a few unique features that it’s bringing to the table.
The Amazon Ember Artline will be available starting at $899 for the aforementioned 55-inch version. That’s $200 less than Samsung’s 2025 The Frame.
For example, at launch the Ember Artline will have six more bezel options than the Frame (Walnut, Ash, Teak, Black Oak, Matte White, Midnight Blue, Fig, Pale Gold, Graphite and Silver) and integration with Amazon Photos and Alexa+.
In terms of specs, Amazon says the TV will support both Dolby Vision and HDR10+ (The Frame is limited to the latter) and uses a matte 4K screen.
Most importantly, in my opinion, the Amazon Ember Artline will be available starting at $899 for the aforementioned 55-inch version. That’s $200 less than Samsung’s 2025 The Frame.
Fire TV will get a speed boost for 2026
On the OS side of things, Amazon says Fire TV will see both a speed boost and a refreshed UI starting in February.
When it hits, you’ll be able to press and hold the Home button on your remote to bring up a quick list with your most-used settings and pin up to 20 apps on the home screen.
Amazon claims it’s seeing a “20–30% gains” in speed compared to the current OS, which it says is due to optimized coding.
To complement the on-screen experience, you’ll soon be able to use the Fire TV app on your phone or tablet to add content to your Watch List and find new recommendations — and you’ll see them update on the TV.
The new UI and all of the accompanying features will roll out first on the Fire TV Stick 4K Plus, Fire TV Stick 4K Max (2nd Gen) and Fire TV Omni Mini-LED Series here in the US before rolling out to more devices and territories later in the year.
Hopefully, we'll have a chance to check out all of Amazon's new releases here at CES 2026, but if not, at least we won't have to wait long to test them for ourselves at home.
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