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PC Gamer
PC Gamer
Jorge Jimenez

Amazon's 'dark patterns' alleged to have deceived millions of customers into signing up for seemingly endless Prime memberships

Amazon box

The Federal Trade Commission (FTC) is suing Amazon for an alleged "years-long effort" to enroll consumers into its subscription service without their consent "while knowingly making it difficult for consumers to cancel their subscriptions to Prime."

According to the complaint, Amazon has been using "manipulative, coercive, or deceptive user-interface designs known as dark patterns to trick consumers" into signing up for automatically renewing Amazon Prime memberships. The FTC claims that this practice has been going on for years and violates the FTC Act and the Restore Online Shoppers' Confidence Act.

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