After exceeding 25% year-over-year growth during the peak year of the “Streaming Wars,” media spending on video content will grow by just 1% in 2023, writes MoffettNathanson's Robert Fishman.
“After two years of strong double-digit content spending growth, we foresee a flattening in 2023,“ the media analyst said. “As more companies shift their focus away from solely subscriber growth, we would expect industry content spending to be relatively flat or even decline in the out years.”
