Samsung and Sky had better watch out. Amazon has just announced that its very own TVs are launching in the UK and they are surprisingly cheap. Amazon has actually been selling its Fire-powered tellies in the US for a while and, due to the success of these own-brand screens, the online retailer has now decided to bring them to Britain.
From today, March 22, customers will be able to pop an Amazon telly in their shopping basket with prices starting from as little as £249.
That low cost is for the Fire TV 2 Series which comes in 32-inch and 40-inch screen sizes. The budget goggleboxes also include full HD displays, Dolby Digital Audio and even they ship with an Alexa remote which allows users to bark orders at the display and get a useful response.