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Fortune
Fortune
Sydney Lake

Amazon Ring's founder is back with a hard pivot to AI. How Jamie Siminoff went from 'Shark Tank' reject to $1 billion brand

Jamie Siminoff Ring Amazon Kevin OLeary Mark Cuban Nancy Guthrie Richard Branson Sharks QVC
(Credit: Getty Images—Stephen McCarthy/Sportsfile for Web Summit)
  • Jamie Siminoff pitched Doorbot, a smart video doorbell, on Shark Tank in 2013, but none of the Sharks saw enough potential to invest in it. Despite this rejection, Siminoff rebranded Doorbot as Ring, leveraged publicity and new investors, and ultimately sold the company to Amazon for about $1 billion. Today, Ring is installed in millions of homes and seen as one of Shark Tank‘s most prominent “misses.”

Few major success stories come without a bout of rejection. Take Amazon’s Ring. 

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