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Wales Online

National

Neil Shaw

Amazon reported to be considering putting adverts into Prime Video content

Amazon Netflix Greg Peters

Amazon is considering plans to put more adverts into its content, despite users already paying to watch films and TV shows on Prime Video, according to reports. The Wall Street Journal says Amazon is looking to imitate Netflix which offers cheaper subscriptions for people who agree to sit through adverts.

Amazon Prime membership currently costs £8.99 a month. Netflix offers its cheapest subscription at £4.99 with ads climbing to £15.99 a month for no-ads and maximum account users.

Amazon has not confirmed the move, which could see adverts before and during content - similar to the way its free connect channel Freevee operates.

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