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Fortune
Fortune
Chloe Taylor

Amazon remains bullish on 'Rings of Power' despite reports viewers couldn't be bothered to finish season 1

Amazon Harry Potter HBO Amazon Studios Jennifer Salke JK Rowling Johnny Depp Warner Bros Netflix THR
A still from Amazon Studios' "The Rings of Power" (Credit: Amazon Studios)

Amazon’s $1 billion “Lord of the Rings” series appears to be a turnoff for viewers, with less than half of those who started the first season bothering to finish it.

The Hollywood Reporter reported on Monday that of those who tuned into the show in the U.S., just 37% completed the series.

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