Amazon Prime Video UK has taken a swipe at Netflix on Twitter over its password sharing crackdown, leaving users in stitches at the streaming giants going toe-to-toe. It comes as Netflix has begun tighter measures to reduce the amount of people sharing their accounts with friends and families in different locations.
About a quarter of Netflix's 15million subscribers in the UK password share, according to research firm Digital i. But due to the new ban, they will have to now pay an additional £4.99 monthly fee to allow other households to use their account.
At an earnings report meeting back in January, according to The Guardian, Netflix told shareholders: "While our terms of use limit use of Netflix to a household, we recognise this is a change for members who share their account more broadly.
