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Sports Illustrated
Sports Illustrated
Sport
Jimmy Traina

Amazon Prime Expected to Be Major Player in NBA’s Broadcast Future

1. Although Amazon is expected to land the NBA’s “C” package in the upcoming television rights deals that will begin with the 2025-26 season, that designation is in title only because Prime’s haul of games will be significant.

According to a new report from Puck’s John Ourand (last week’s SI Media Podcast guest), Amazon Prime is likely to land a Saturday night window for the regular season. More importantly, though, the streaming service is also expected to gain the rights to first- and second-round playoff games as well as one conference finals series every other year.

It’s expected that Amazon will split the conference finals with either NBC or Warner Brothers Discovery (TNT), while ESPN/ABC will get a conference finals every year in its new deal with the NBA.

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