The Amazon Prime Day 2025 sale is here, bringing four days of discounts on top brands such as Apple, Ninja and Dyson. As is often the case during major sales events like Prime Day, competing high street retailers will match or even beat Amazon’s prices in a bid to compete with the online giant.
Until midnight on Friday 11 July, The IndyBest team and I will be bringing you the best Prime Day deals on air fryers, mattresses, vacuum cleaners and lots more. As ever, we’ll also be keeping a close eye on the high street retailers that are offering better deals or perks on top products, which you can find in this guide.
