Amazon Prime Day is July 12-13 this year, returning to its traditional July schedule after two years of maneuvering around the pandemic. The online behemoth’s big sale was held in October 2020 and in June last year.
Expect other retailers to ride on the coattails of Amazon’s 48-hour event with their own specials. Retailers have swelling inventories of excess apparel and home goods, including furniture, that were delayed by COVID 19-related supply chain issues.
The annual sale started in 2015 and has helped Amazon gain subscribers who pay $139 a year, up from $119, for free shipping and other perks. Amazon says it has more than 200 million members around the world and says Prime Day is for them, but really anyone can participate. Amazon offers free trials for Prime membership related to the event and is doing that again this year.
