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International Business Times UK
International Business Times UK
Niloy Chakrabarti

Amazon Prime Day Investment Challenge: Buy Stocks As Shares Trade 6X Cheaper Valuation Vs. June 2023

Amazon's focus on customer experience has been a key driver of its success. (Credit: Amazon)

Amazon Prime Day (July 16 and 17) is set to bring exceptional deals across millions of products with discounts of up to 50% from top brands. While many are expected to spend hundreds, if not thousands, on shopping—an Amazon Prime Day investment challenge has recently gone viral and aims to counter one's spending and boost their savings instead.

The challenge entails investing the same amount in Amazon stock for every purchase you make—and now is the best time to do so since Amazon shares are trading at nearly six times cheaper than in June 2023, despite recently reaching a market capitalisation of $2.01 trillion.

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