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Emily Sleight

Amazon Prime Day 2023 UK: Best early deals for members on Kindles, Prime Video, Amazon Music & more

Amazon Prime Day is back this 11 and 12 of July, but Prime members can get early access to some huge deals from today.

New deals are set to drop throughout the lead up to the event, with discounts on top products from popular brands and small businesses. Amazon is rolling out personalised Prime Day deals from now on the Amazon homepage including deals related to shoppers' recent views, as well as favourite brands.

John Boumphrey, UK country manager of Amazon said: "We work really hard to deliver great products at the best prices for customers during Prime Day and throughout the year, from the biggest brands to the 100,000 small British businesses that are available on Amazon. There is a lot to be excited about and a lot of value to find, with a few fun surprises and experiences to help you feel like a big deal along the way.”

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Top early deals for Prime members include:

Prime Video: From today, Prime members can get up to 60% off a selection of movies and TV shows to rent or buy through Prime Video including Scream VI, Top Gun: Maverick, Just Like That: Season 1, The Unbearable Weight of Massive Talent and Minions: The Rise of Gru.

Amazon Music Unlimited: For a limited time, Prime members who haven’t yet tried Amazon Music Unlimited can get four months free, with access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio. In addition, Prime Members who subscribe to Amazon Music Unlimited can upgrade to a Family Plan for no extra cost for four months.

Amazon Devices: From June 29 and throughout Prime Day, Amazon Devices deals will have savings of up to 58% on selected products, including the all new Echo Pop, Echo Show 5 and Echo Show 5 Kids, Fire TV Stick 4K Max, Kindle Scribe, Fire Max 11 tablet, Kindle Paperwhite, Blink Home Security, and eero networking devices.

Kindle Unlimited: Available now, Prime members can enjoy three months of Kindle Unlimited for no extra charge. Membership includes millions of titles, selected magazines, and thousands of audiobooks.

Gaming: Starting today, Prime members can claim bonus classic games each week, including Prey, Baldur’s Gate II, Shovel Knight: Showdown, and STAR WARS: The Force Unleashed™. Additionally, members can claim different in-game content and perks for several popular games over the next four weeks, including Overwatch 2, Diablo IV, Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2.0, and Pokémon GO.

Amazon Photos: From now until midnight on July 7, Prime members will receive £15 Amazon.co.uk credit when they download the Amazon Photos app and upload their first photo.

Audible: Prime members can try Audible free for three months from today. The three-month free trial includes unlimited listening to thousands of select Audible Originals, audiobooks, and podcasts. Offer available from 21 June to 13 July 11:59pm BST.

Grocery: Prime members will be able to enjoy an epic 20% off their shopping from now until the end of Prime Day in Amazon Fresh stores and online at amazon.co.uk/fresh.

Amazon Brands: Save up to 40% on selected products from Amazon brands from today, including home, electronic, and sports essentials from Amazon Basics, Umi, and Eono; furniture products for every room from Alkove, Rivet, and Movian; every day essentials such as coffee and nuts; and beauty products from byAmazon, Amazon Basic Care, and Amazon Aware.

How to prepare for Prime Day

Customers can join Prime or start a free trial at amazon.co.uk/primeday to participate. From requesting early access to exclusive Prime Day deals to asking Alexa for deal notifications, members can access several ways to prepare for Prime Day.

Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.

Shop early Amazon Prime day deals here.

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