Amazon Prime Day is back this 11 and 12 of July, but Prime members can get early access to some huge deals from today.
New deals are set to drop throughout the lead up to the event, with discounts on top products from popular brands and small businesses. Amazon is rolling out personalised Prime Day deals from now on the Amazon homepage including deals related to shoppers' recent views, as well as favourite brands.
John Boumphrey, UK country manager of Amazon said: "We work really hard to deliver great products at the best prices for customers during Prime Day and throughout the year, from the biggest brands to the 100,000 small British businesses that are available on Amazon. There is a lot to be excited about and a lot of value to find, with a few fun surprises and experiences to help you feel like a big deal along the way.”