Amazon likes to launch sales event all year round and Prime Day is the second biggest event in its sales calendar. Prime Day is the brand's big summer sale and usually takes place in July. However, Amazon does not reveal the exact dates of its Prime Day sale until closer to the event.
In 2022 Prime Day fell on July 12 and 13 this year. It was the seventh year of the Prime Day sale after it first appeared in summer 2015.
Prime Day has been known to move around due to world events. In 2020 it was pushed back to October due to the coronavirus pandemic, while in 2021 it took place in June to avoid clashing with the Olympics. There is no indication there will be a change from the usual July date in 2023.
