Although Amazon hasn't officially released the Amazon Prime Day 2023 dates yet, it's the worst kept secret that the massive retail event usually falls right in the middle of July. And that's when we think the 2023 Amazon Prime Day is happening – the week commencing 10th July.
But why do we think that? Well, as you can see from the table of previous dates, once you take away the anomalies – such as the year Covid 19 broke – you'll see that Prime Day usually fires up mid-July. And if you dive deeper into the days of the week, it either starts on Monday or Tuesday.
