Amazon Prime Day 2023: date, what is it and what deals to expect

Amazon Prime Day is set to return for 2023.

The annual two-day shopping event, which first launched in 2015, has become one of the biggest retail events of the year. Last year's event took place on July 12 and 13, so it is likely to take place around the same time this summer.

The event gives shoppers the chance to pick up savings on everything from cordless vacuums, beauty and skincare products, to household appliances, tech such as tablets, laptops, smartphones and Smart TVs to essentials for the kids, reports the Mirror.

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Amazon launched its first ever two-day spring sale earlier in the year which also saw huge savings right across all categories - and shoppers wasted no time snapping up bargains.

Prime Day usually starts at midnight and will run until 23.59pm on its final day. Below, we’ve taken a look at everything we know so far.

When is Amazon Prime Day 2023?

Amazon has not yet announced the dates for its two-day sale but last year's event kicked off on July 12 and ended at midnight on July 13 - so it's likely to be around this time with some early deals dropping as early as late June.

What is Amazon Prime Day?

Amazon Prime Day is a two-day sale that first launched in 2015, and it has become one of the biggest shopping events of the year. It usually sees price drops across thousands of products from big-name brands, such as Apple, Samsung, Shark, AmazonFire, Kindle, Echo, Ring, Phillips, Sony, Elemis, L'Oreal, Le Creuset, Karcher, Ninja and many more.

So if you're keen to shop this year's sale, make sure you have an Amazon Prime membership to access all the epic discounts.

Deals to expect in 2023

This year's Amazon Prime Day sale is set to see major price drops on Amazon's own devices, including Echo Dots, AmazonFire tablets and Kindle e-readers.

Discounts on popular items such as skincare and beauty products, hair styling tools, cordless vacuum cleaners are also likely

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