One of Amazon's biggest online shopping events, aside from Black Friday, is taking place next week and shoppers are expected to save a fortune. Amazon Prime Day will begin on Tuesday, July 12 and will run for two days, with thousands of offers for Prime members.
Shoppers who are signed up to Amazon Prime can take part and get the best deals in the sale, which features discounts on everything from tech, to household appliances, clothing and beauty products. If you're not an Amazon Prime member you can sign up for a free trial here and enjoy not only Amazon Prime Day but also free delivery on millions of items, as well as same day delivery, Prime Video, Amazon Music and more.
Before you commit though, it is firstly worth considering whether you are likely to buy something in the Amazon Prime Day sale and secondly whether the product you want is actually listed as a good deal during the sales event itself.
READ MORE: When is Amazon Prime Day 2022? Best deals, discounts and vouchers
Amazon will reveal Amazon Prime Day offers on the day itself but Amazon Prime members will be the first people who will be able to access them. However, there is a way of finding out what could possibly be discounted ahead of time, and checking whether the deal is a good one that's worth pursuing.
To do this, it's worth researching the product you want to buy and comparing its previous price history. It comes following an investigation into last year’s Black Friday deals by Which? which found that an astonishing 85% of products in the sales had already been available at the same price or less in the six months before.
With this in mind, it’s important to check the price history of your product to determine whether you are actually getting a deal at all. Web tools such as CamelCamelCamel will let you check how much Amazon products have been sold for previously.
If you find that your product has been advertised at the same price in the months prior to Amazon Prime Day, then flag this item as low priority for your seasonal shopping.
On the free Amazon price tracker site you can see a price history chart which highlights when the product was the cheapest and by how much.
Use this chart to uncover whether you’re getting a good deal as sometimes, the product has been cheaper on a non-discounted day and, therefore, may be worth holding off purchasing.
For example, Amazon devices are often popular and always have a reduction by some margin during the Amazon Prime Day sale. The Amazon Echo Dot third generation was priced at £17 during the last Amazon Prime Day sale, according to CamelCamelCamel. It's currently priced at £24, with a saving of 40% and may come down even further on Amazon Prime Day based on previous trends.
Not everything might be worth pursuing though. For example, this Ninja Foodi Max Dual Zone Air Fryer was actually at it's cheapest price in January, 2022 when it was priced at £179. It's currently priced at £199 instead of £299.99 but come Amazon Prime Day it may not actually go down that much further.
Ghd straighteners are often discounted too but are they always at the best price on Amazon Prime Day? The site shows that during last's years event these Original Styler versions were on sale for £109 last year, and are currently priced the same. The cheapest they have ever been on Amazon is £64.68 back in November 2017.
Of course it all depends on what you want, but to double check that you are getting a good deal sites like CamelCamelCamel and PriceRunner can really help, by comparing prices on other sites as well as looking at their price history.
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