Those who use an Amazon Alexa with a basic Prime membership face huge changes which has left some subscribers furious with the tech giant.
Amazon Prime customers will now have to pay more money to request a specific song from Alexa. If they choose not to, customers will instead be treated to 'similar' songs.
They also only have six skips every hour, which means that they'll have to sit through songs that they don't like if the Amazon algorithm misjudges their tastes. The change was introduced in the beginning of November.
Previously, customers only needed basic Amazon Music which is included in Prime membership, costing £8.99 a month. However, they will now need to fork out another £8.99 for Amazon Music Unlimited if they wish to choose their song.
As reported by the Echo, Amazon Prime customers were quick to criticise the online shopping and streaming giant in response to the news, with many branding the move as greedy.
One user said: "Had Prime for 13 yrs & a big feature was the @amazonmusic app. The update made it unusable. Increasing prices & hiding features we used to get included behind a paywall is a gross money grab."
Another commented: "@amazonmusic epic failure. You want more money to stop shuffling my songs? I’ll go back to Pandora. You already raised the prices for Amazon prime. Greed is real!"
"Shuffle sucks. Will not be blackmailed into paying for service to stop it," wrote a third.
Lisa Barber, Which? Computing Editor, told the Mail : "Amid the cost-of-living crisis, many users will be evaluating whether they can afford the added expense."
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