Amazon is considering joining its main streaming rivals Netflix and Disney+ in launching an ad-supported version of its Amazon Prime streaming service, according to the Wall Street Journal.
Amazon declined to respond to the WSJ’s report and sources say plans are in the early stages. According to the report, it's part of an overall strategy to find new ways to introduce advertising, including adding ads for current Prime subscribers and then soliciting an ad-free option for a fee added on to their current subscription. This, in essence, would end Amazon’s policy of providing an ad-free version of its streaming service gratis to current Amazon Prime members who currently pay $14.99 per month. (subscribers to the streaming service who are not Prime members pay $8.99 a month).
