What do you do when you are the biggest online retailer in the world, the owner of the largest ecommerce platform ever built, and you already have a successful franchise that you want to replicate? How about going for a radically different franchise that is likely to confuse the hell out of your audience of hundreds of millions?
That’s exactly what Amazon did with its Amazon Prime Big Deal Days (which starts on October 8). Amazon Prime Day is a well-established, perfectly functional event that has been going for almost a decade (it launched on Amazon’s 20th anniversary in 2015).
