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WEKU
WEKU
Danielle Kaye

Amazon may have met its match in the grocery aisles

Amazon laid off workers at its brick-and-mortar grocery stores last week — the latest sign of the e-commerce giant's struggles to stand out in the competitive grocery landscape. (Nam Y. Huh/AP)

On a recent Friday afternoon, Amy Luu used her Prime account to scan into an Amazon Fresh grocery store in Washington, D.C. She walked through an automated gate, grabbed one avocado and left — without checking out at a register. Cameras in the store monitored what she took; Amazon sent her a receipt shortly afterward.

It was convenient, but Luu rarely shops at Amazon Fresh even though she lives only two blocks away. She said she prefers to get her groceries at the nearby farmers market and Safeway.

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