Amazon may eventually offer Amazon Prime customers cheap or even free cellular service, according to a report from Bloomberg (via Yahoo). If true, the company would buy network capabilities from T-Mobile, Verizon, or even Dish Network’s Boost Infinite network and act as its own mobile virtual network operator, a so-called MVNO strategy. Amazon denies that this is happening.
Bloomberg says that Amazon could buy airtime and offer it for $10 per month or less to Amazon Prime customers. The company might even offer cellular service to customers who don’t subscribe to Prime. This pricing would significantly undercut even the most aggressive cellular plans in the US right now. Amazon Prime currently costs $14.99 per month or $139 per year.
