Amazon has officially rebranded its satellite internet service as Amazon Leo and begun allowing businesses to test it, in a direct challenge to SpaceX's Starlink, which currently dominates the market with nearly 9,000 satellites orbiting Earth and more than 5 million customers worldwide.
The newly christened Amazon Leo, formerly known as Project Kuiper, launched its enterprise preview programme on Monday, marking a significant escalation in the battle for global internet connectivity. The name references low Earth orbit, the region within 1,200 miles of Earth's surface where Amazon's satellite constellation will operate.
