Amazon is launching a price-match promise for Tesco Clubcard prices in its grocery arm. The online retailer has become the latest retail giant to pledge low prices for customers amid the cost-of-living crisis.
Amazon Fresh will start its Tesco Clubcard Price Match campaign on Monday, July 18, matching and freezing hundreds of prices in line with discounts by the supermarket giant. The move will see the online grocery business invest in the price of everyday groceries including fresh fruit, vegetables, meat and fish.
Russell Jones, director of Amazon Fresh, said he hopes the pricing campaign will "show how good our value is compared with competitors". The retail boss said: "When customers see the comparison against our competitors it is obvious quite how strong our value is. We recognise that this is the most important thing to customers right now."
Amazon is the latest retailer to use a price match campaign in its marketing efforts to drive customer numbers, with Tesco and Sainsbury's currently operating promotions matching the prices of key items against those of German discount rival Aldi. Mr Jones added: "This is one way that we're helping customers get great value and convenience with groceries delivered at home with Amazon Fresh. Improving our shopping experience and giving Amazon Fresh customers even more for their money are key priorities for us."
Amazon said the promotion will see reductions such as 32% of Tropicana orange juice, 46% of own-brand margherita pizzas and 19% of Cathedral City extra mature cheddar. It comes amid a continued expansion of the Amazon Fresh grocery operation, which is now available in Glasgow London, Leeds, Sheffield, Portsmouth, Liverpool, Birmingham, Manchester and Newcastle.
The cost of living crisis has seen a petition calling on the UK Government to increase benefits in line with current levels of inflation to help “stop the cost of living crisis becoming a poverty emergency”. Simon Baum created the petition on the petitions-parliament website at the end of March - when inflation was at 6.2%. He said rising inflation will “hit the poorest families hardest and failing to increase benefits to match will push more people into poverty”.
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