Amazon is launching a price-match promise for Tesco Clubcard prices in its grocery arm. The online retailer has become the latest retail giant to pledge low prices for customers amid the cost-of-living crisis.
Amazon Fresh will start its Tesco Clubcard Price Match campaign on Monday, July 18, matching and freezing hundreds of prices in line with discounts by the supermarket giant. The move will see the online grocery business invest in the price of everyday groceries including fresh fruit, vegetables, meat and fish.
Russell Jones, director of Amazon Fresh, said he hopes the pricing campaign will "show how good our value is compared with competitors". The retail boss said: "When customers see the comparison against our competitors it is obvious quite how strong our value is. We recognise that this is the most important thing to customers right now."
