Amazon has unveiled their answer to Sky's Glass smart TV with the launch of their new Fire TVs. The new smart TVs have Alexa built in and offers users a unique way to stream their favourite Amazon shows.
The top-of-the-line Omni QLED Series features a 4K Quantum Dot Technology (QLED) display, hands-free Alexa controls, and the Fire TV Ambient Experience which turns the TV into a informative personal display that offers customers glanceable information, Alexa-powered widgets, and a canvas for artwork and photos when not streaming.
Catering to a variation of budgets, Amazon has also launched two other Fire TVs, one more expensive than the other. The Fire TV 4-Series brings films and TV shows to life with 4K Ultra HD, HDR 10, HLG, and it starts from £269. Whereas the Fire TV 2-Series offers the power of Alexa and Fire TV’s discovery-focused experience to any room at an affordable price, starting from £169.
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The TVs hit the UK market as Amazon launches their new Spring Sale today. Taking place at 6pm, the Amazon Spring Sale 2023 will run for three days and will have thousands of products reduced, read more about it here.
All the Fire TVs are available in a range of sizes. The Fire TV Omni QLED Series comes in four sizes - 43 inch, 50, 55 and 65 inch. The Fire TV 4-Series can be purchased in three sizes, 43 inch, 50 and 55 inch, and the Fire TV 2-Series comes in sizes 32 inch and 40 inch, ranging from £169 to £209.
We've listed the three TVs below, including the differences and features as well as price.
Amazon Fire TV Omni QLED Series
The Fire TV Omni QLED Series, the first TV series to feature the Fire TV Ambient Experience, reimagines the smart television by combining Fire TV’s performance, value, and hands-free Alexa controls with ambient features that turn the TV into an always-smart device, even when not streaming.
The Omni QLED Series features a 4K QLED display with full-array local dimming of up to 80 zones (depending on model size) and offers the latest in picture quality formats to provide our best viewing experience with built-in support for HDR10+, HLG, Dolby Vision IQ, and HDR10+ Adaptive.
The series’ Adaptive Brightness feature also uses an ambient light sensor to dynamically change brightness levels, providing optimal
contrast across content sources, formats, and lighting conditions.
Like the Sky Glass, the Omni QLED Series uses its built-in presence sensors to detect when a person enters the room and switches to Ambient Experience. The Fire TV Ambient Experience can be controlled hands-free and includes:
Alexa widgets:
Powered by Alexa, widgets are optimised for the TV, providing glanceable information to keep you informed throughout the day. See your schedule with Calendars and Reminders, leave Sticky Notes for other family members, control other smart devices like a
thermostat or Ring doorbell through Smart Home Favourites, receive entertainment recommendations with the ‘What Should I Watch’ widget, and much more. Widgets can be customised, collapsed, or expanded to match what your home needs.
Dynamic art:
The Fire TV Ambient Experience also features dynamic art and new backgrounds, which adapt to your current environment, based on temperature, time of day, proximity, weather, and more, to showcase novel pieces of art, purpose built for you. This will be available later this year.
Gallery-quality art, motion backgrounds and personal photos:
With no monthly subscription required, you can turn your Omni QLED Series into an in-home art gallery. The Ambient Experience
brings you free access to a growing collection of more than 1,700 gallery-quality photos and curated art pieces with a broad range of artistic styles that your whole household can enjoy.
Ambient Experience features collections from local independent artists and UK galleries. You can learn more about the art collections by asking things like, “Alexa, who painted this?” or “Alexa, tell me more about this artwork.” You can also choose from more than 80 motion backgrounds that make your television screen come to life in the idle state or display your personal photos.
Alexa routines:
You can use thousands of Alexa Routines and Skills, or create your own routines to control your smart home and entertainment settings. For example, just say, “Alexa, start my day” after enabling the Start My Day Routine to display a motion image of a sunrise, show the weather, and play your favourite music.
Privacy and control:
The Omni QLED Series puts you in control of your privacy. You can electronically disconnect the far-field microphone with the flip of a switch. Features can also be easily tuned to your preferences, such as turning presence detection off and setting quiet hours for glanceable information.
Fire TV 4-Series
The Fire TV 4-Series, combines 4K UHD resolution with HDR10 and HLG for cinematic picture quality on 4K TV shows and films, and include the Alexa Voice Remote to easily find, launch, and control your content or check the weather, sports, and more.
The line-up includes 43”, 50”, and 55” model sizes, and feature a fully-integrated Fire TV experience that is always adding new features, smart home capabilities, and more.
Fire TV 2-Series
The all-new Fire TV 2-Series line-up features 32” and 40” model sizes, and offers customers affordable options to bring the power of Alexa and access to favourite apps to any room. The Fire TV 2-Series 32” brings films and TV shows to life in 720p HD resolution, while the Fire TV 2-Series 40” features Full 1080p HD resolution.
The entire 2-Series line-up includes support for HDR 10, HLG, and Dolby Digital Audio. Amazon-built TVs bring together live TV and all streaming content on the home screen.
Users can connect an HD antenna (DVB-T2 HD) or stream content from free or paid apps including Netflix, Prime Video, Disney+, Apple TV, BBC iPlayer and more. Fire TV is built for discovery - use Alexa to quickly find the shows, films, and games that are right for you.
To find out more or to buy one visit the Amazon website here.
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