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Kiplinger

Business

Joey Solitro

Amazon Launches Chatbot 'Rufus' To Answer Your Shopping Questions

Amazon Rufus Walmart United States

Amazon Prime logo displayed on a phone screen and Amazon logo displayed on a screen in the background are seen in this illustration photo.

Meet Rufus, Amazon's newly launched shopping assistant powered by artificial intelligence (AI), designed to answer your shopping questions and help you buy more.

Rufus launched as a beta version on February 1 to a small subset of U.S. customers who use Amazon's mobile app. The company said it will gradually roll out the chatbot to the rest of its U.S. customers in coming weeks.

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