As promised when it announced its plans in September, Amazon is joining its competitors in upping the cost of its Prime streaming service, forcing subscribers to cough up an extra $2.99 to avoid ads. Up until now, the service has been a free add-on to Prime members who pay $14.99 per month or $139 per year.
“To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” the company announced last fall. “We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.”
